LCBO Food & Drink Autumn 2021



LCBO Director’s Cut 3.0 is back by popular demand. Scoop up your bottle of Maker’s Mark Private Selection—with Ontario-exclusive flavours of salted caramel, brown sugar, and dark fruit—before it sells out. Again.

EXCLUSIVE 3.0 Jane Bowie, Master of Maturation and Director of Innovation at Maker’s Mark, explains the distillery’s passion for its Private Selection Program.

Maker’s Mark has been doing one thing well for 70 years— why change the model?

We wanted do something special for our friends and customers, where they can describe their perfect expression of Maker’s and we build a barrel, age it, and bottle it for them. Now, people can curate with us and explore new taste profiles, whether it’s a sushi restaurant in Japan or the LCBO in Ontario. Why is Private Selection more relevant than ever in 2021? Let’s face it: Whisky’s fun, and we absolutely need that now. We eat and drink for fellowship; it’s a way to come together over a dram. The LCBO team comes in with the flavour preferences of its consumers top of mind, and they should be very proud of the thought that goes into this whisky. To know there are so many people in Ontario excited to taste it makes us appreciate our little distillery even more. “We embarked on a journey that blended art and science, and involved various flavours influenced by five wood staves with over 1,000 possibilities!The result is a beautifully unique liquid exclusive to Ontario.” - LCBO Spirits Team After three years, has the demand for LCBO Director’s Cut been a surprise?


Made with FlippingBook - professional solution for displaying marketing and sales documents online