LCBO Food & Drink Spring 2022


From our President & CEO

Dear friends, The arrival of spring seems particularly welcome this year as we all look forward to brighter days. There is an energy in the new season that boosts our hopes and gives an extra impetus to our shared efforts to get life back on track. With that in mind, we have good news to report with the ongoing success of the LCBO’s Spirit of Sustainability (SoS) part- nerships and programs. We launched our Spirit of Inclusion Initiative, where we’ve come together with our impact partners to offer mentorships, bursaries and continuing education to diverse women who wish to begin or advance their training in the win- ery, brewery and distillery industries. That work continues. Meanwhile, we are excited to recognize and celebrate International Women’s Day on March 8 with our annual Equity campaign. Together with our part- ners—including Women’s College Hospital Foundation—we will be supporting equi- table access to healthcare, resources and economic opportunities across Ontario. The LCBO’s long-term diversity, inclusion, belonging and equity goals are ambitious, but I believe they can be achieved: helping to create a province where all individuals have equal access to the essential resources they need to live happy, healthy lives—regardless of gender, race, age, class, religion, ability, sexual orientation, or identity. Having a tangible and positive impact on the way we live in Ontario is part of the LCBO’s mission. To put it another way, we want to ensure everyone’s glass is overflowing with possibilities.

You can discover more information about all these initiatives on our refreshed website, As I write these words, we are preparing its launch—and by the time you read this it may well be up and running. With an updated look and feel, the new web- site is full of useful and innovative features, including badges to identify best sellers; icons that note when a product is Kosher, made in Ontario, organic or VQA; and a 5-point scale description for wines, profiling elements such as sweetness, body and fla- vour intensity. These helpful additions make finding and purchasing the products you need even easier. And of course, is also the home for the expansive archive of past and present recipes from Food & Drink . Lastly, if you have not done so already, be sure to sign up to Aeroplan. Members earn points on in-store purchases at LCBO, plus monthly bonus-point offers on many popu- lar products. You can redeem your Aeroplan points for travel, hotels and merchandise, as well as LCBO gift cards, in the Aeroplan eStore. It only takes 1,000 Aeroplan points to get a $10 LCBO gift card—a perfect present for a friend or colleague. And if you need a reason why, may I suggest the imminent ar- rival of spring and the fresh start we all hope the new season brings.

George Soleas President & CEO, LCBO




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