LCBO Food & Drink Autumn 2020

LCBO NOTES

From our President & CEO

Dear friends,    Ontarians are still feeling the impact of a year that has drastically affected our lives. But with the change of seasons comes a change of outlook—an opportunity to look to the future and see how we can help our province move forward. At the LCBO, it has always been our mission to support Ontario and to improve the well-being of our communities at a local level. We find that commitment inspiring, and we will continue to honour it in many exciting new ways.    Autumn is always the time of year when the LCBO focuses on local Ontario products in this magazine, with in-store promotions and online. This fall, we are expanding that support with a new initiative we call “Pair it Forward.” It’s a province-wide program designed to help rebuild our industry by celebrating Ontario’s spectacular food and beverage makers. Starting with our great local alcohol producers, we will create a chain reaction as we “Pair it Forward” to local farmers, growers, makers, and bars and restaurants throughout the province— showing the world what Ontario is truly made of. With over 650 stores across Ontario, a heavily trafficked website and, of course, Food & Drink magazine, the LCBO is uniquely positioned to provide exposure to local businesses that need

it the most. And as we highlight good partners who are giving back to our communities, we also focus on those who are pushing Ontario forward with sustainable standards.    These are exactly the values that Food & Drink magazine has always upheld and that lie at the heart of this great new Autumn issue. “Pair it Forward” takes those ideas into the community, giving every one of us an opportunity to take part in the program and shape its success. Choosing “local” supports our whole industry, whether that means buying Ontario wines, beers, and spirits at the store or ordering them at local bars and restaurants. We all know the best way to rebuild our province is by working together and helping one another adapt to our current situation. So, let’s come together to support and celebrate our incredible local tastes, local drinks, and local businesses. Let’s come together for Ontario.

George Soleas President & CEO, LCBO

PORTRAIT BY JAMES TSE

To find out more about what the LCBO is doing to support local, visit lcbo.com/PairItForward and use #PairItForward on social media to highlight your favourite local small businesses.

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FOOD & DRINK AUTUMN 2020

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