LCBO Food & Drink Early Summer 2017

Beer is one of our favourite national pastimes, and from 1961 to 1984, the stubby was our national beer bottle. It was introduced by the Dominion Brewers Association as an industry-standard bottle to replace the

inconsistent shapes, styles and sizes that had been previously circling throughout the nation’s brewing industry. The new bottle was easier to ship and transport, and allowed for more refills. The stubby was an instant hit. Its distinct shape resonated with Canadians across the nation, and over 150 million stubbies were produced during the 60’s and 70’s. The stubby saw its last year in 1984, when the longneck bottle was introduced by major breweries. Now, we’re celebrating Canada’s 150th by bringing back one of our most beloved icons. Because there’s no better way to celebrate a historic birthday, than with a historic bottle.