LCBO Food & Drink Early Summer 2022

LCBO NOTES

From our President & CEO

Dear friends, Summer is on the horizon, the days are warming up and many of us are getting safely back together with friends, family and the broader community. We recently brought back in-person LCBO events and I’m delighted to say they are proving as popular as ever. We are also continuing the series of virtual events that we initiated during the pandemic—a great way to learn about our products and the people behind them from the comfort of your own home. You can find details of all our in-person and virtual events at LCBO.com. Speaking of events, Pride parades are back and the LCBO is honoured to once again be an official sponsor of Pride Toronto, celebrating our diverse customers, employees and partners across Ontario. Through our Spirit of Sustainability platform, we will be fundraising for a collective group of charitable organizations who share our mission to support the 2SLGBTQ+ community. We will also highlight the incredible work of our Good Partners—the people and products who are creating a positive impact on the community. This Pride, customers can feel good about their purchases at the LCBO, knowing that together we can raise more than a glass. This year marks the 95th anniversary of the LCBO. It is remarkable to think that in the early decades, only a

dozen or so products were available behind the counter and customers needed a permit to make purchases. Today we have 677 stores and more than 28,000 products from 80 countries. And we continue to evolve. In February, we officially opened our relocated 64-year-old flagship store at the base of the 100 Queens Quay building in Toronto. The new store offers an enhanced retail experience with innovative technologies such as integrative digital kiosks. Next time you’re in downtown Toronto, please drop by and take a look around: there is plenty to discover. Now that we feel more comfortable getting out and about around the province, some of us are also thinking about travelling farther afield. Signing up for Aeroplan can help with those plans. Aeroplan Members earn Aeroplan points with every purchase in LCBO stores—and great bonus offers on promotional products (look for the new, enhanced signage). Now you can also earn points by shopping at the Vintages Shop Online. We look forward to offering you the ability to earn points on LCBO.com and the LCBO app soon.

With good wishes for a safe and sociable summer,

GEORGE SOLEAS President & CEO, LCBO

LCBO store at 908 St. Clair Avenue West in Toronto in 1964.

PHOTOGRAPH BY JAMES TSE

12 FOOD & DRINK EARLY SUMMER 2022