LCBO Food & Drink Holiday 2021

LCBO NOTES

From our President & CEO

Dear friends, Welcome to the Holiday issue of Food & Drink ! Whatever occasion and traditions you celebrate this season, I hope our magazine will provide all sorts of inspiring ideas as you safely entertain family and friends. It is a great time of year to include local Ontario products in your plans, while making sure, of course, to discover and enjoy responsibly. As always, we want you to find what you are looking for this holiday season and are working hard to make sure that global supply chain issues have as little impact on our selection of international products as possible. If you notice occasional prod- uct unavailability in the busy weeks ahead, know that your local LCBO teams are ready to help make alternate choices easy. Even as we look forward to the fun of the weeks ahead, I am also thinking back over the last year and the commit- ment the LCBO made to enhance our customer experience and to give back to the province. I am particularly proud of our Spirit of Sustainability (SoS) social impact platform, created to support Ontario’s social and environmental needs. The latest Impact Report on SoS’s achievements, including the over $13.6 million our dedicated employees and compassionate customers fund- raised to help create a positive impact in our communities, and news of future plans can be found in this magazine: it is well worth reading. Many other good things are on the horizon. Just in time for the holidays,

the LCBO will have launched our new loyalty partnership with Air Canada’s Aeroplan, providing market-leading value to our loyal customers and suppliers. Aeroplan members will be able to earn points on purchases at LCBO retail stores and redeem points for LCBO gift cards or any of Aeroplan’s travel and merchandise offerings. In 2022, we’re making some import- ant changes to Vintages to ensure more Ontarians have access to the very best wine the world has to offer. We are expanding our assortment of Vintages favourites that are ‘always available’ and introducing regular Vintages online exclusive releases which can be shipped to your store of choice or your home. We encourage you to visit in store and online to discover our extensive Vintages collection in the new year. At the same time, we will be launching the first phase of our e-Commerce transfor- mation with a new and improved LCBO.com website. This marks a major milestone in our journey to provide you with a best-in- class online experience, including improved search and browsing capability, increased product availability accuracy, a better cart and check-out experience, and a unified web and mobile experience. There is plenty to look forward to! With best wishes for a safe and happy holiday season,

PORTRAIT BY JAMES TSE

George Soleas President & CEO, LCBO

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HOLIDAY 2021 FOOD & DRINK