LCBO Food & Drink Holiday 2024

TRENDS Less ıs More

One of the hottest trends around is the NoLo movement. It ensures everyone has something to sip that works for them, including de-alcoholized beer and wine and lower-alcohol mixed drinks. It’s an exciting new world worth exploring.

BY CHRISTINE SISMONDO ————— PHOTOGRAPHY BY DARREN KEMPER

DID YOU KNOW? There’s a big difference

between non-alcoholic and de-alcoholized products. Non-alcoholic drinks never contained any alcohol, whereas de-alcoholized wine, beer and spirits all started out as authentic products containing alcohol, which was later removed. Made according to traditional methods, de-alcoholized

FOOD STYLING BY CHRISTOPHER ST. ONGE; PROP STYLING BY CATHERINE M ac FADYEN products often have a similar taste and mouth feel to the original. The LCBO carries only de-alcoholized products.

1991 to 2022

1869

1908

By the Numbers: The Evolution of De-alcoholization

California's BevZero worked on tweak ing Jung’s system to protect the essence and structure of a beer, wine or spirit while removing the alcohol. It has now released a proprietary “GoLo” system: easy-to-use commercial equipment designed to retain maximum flavour.

Dr. Welch’s Unfermented Pure-Grape Juice Wine hit the market, making temperance advocate Thomas Welch a pioneer in the non-alc space. The key to his success was playing around with pasteurization until he figured out a way to prevent fermentation.

After nearly a decade’s work, German winemaker Carl Jung got a patent for the first de alcoholization. His vacuum distillation method gently removed alcohol from wine through a novel combination of heat and pressure.

97

HOLIDAY 2024 ————————