LCBO Food & Drink Spring 2025

LCBO NOTES

From our President & CEO

Dear friends,

Aeroplan offers in store and online. For example, from May 5 to May 11, you can earn 50 bonus points when you spend $50 on any “EH List” products. Find qualifying products in-store by shopping products with a maple leaf badge on shelf or find “The EH List” collection on LCBO.com. I am delighted to say that LCBO’s Spirit of Sustainability platform continues to create meaningful impact. Our latest annual Impact Report summa rizes the significant progress we’ve made over the past year through our commitment to sus tainability, industry collaboration and community investment—all for the good of Ontario. Mean while, this Earth Month, we were proud to continue our partner ship with Tree Canada. This past month, customers donated at checkout to help support com munity greening projects and tree planting initiatives. Thank you for your generosity as we work together to build a stronger, more sustainable Ontario. Wishing you a safe and enjoy able springtime,

Spring is upon us, the season we all associate with fresh starts and new beginnings. Here at the LCBO, it’s a time when we release many new products—drinks with innovative flavour trends and formats that our customers will be enjoying all through the summer ahead. We’re also excited to introduce our new brand campaign, “We’re All In.” Whatever moment you’re in and whatever entertaining you’re planning, we’ve got the products, ideas and solutions to curate it, elevate it and make it easier to wow your friends and family. This season, that means we’re all in on helping you discover what’s new and now in wine, beer and spirits—especially when it comes to products made in Ontario and Canada. Whether you’re shopping online or in-store, we make it easy to shop local: shop “The EH List” by looking for the maple leaf badge in-store or our curated list online. Earlier this year, we launched real-time redemption of Aeroplan points for our customers shop ping in-store, and it has been a tremendous success. Customers can get $10 off their purchase with every 1,000 points they redeem, up to a maximum of 25,000 points to get $250 off. Keep an eye out for upcoming

GEORGE SOLEAS President & CEO, LCBO

PORTRAIT BY CARLYLE ROUTH

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———————— SPRING 2025