LCBO Food & Drink Summer 2022

LCBO NOTES

From our President & CEO

Dear Friends, Summer is well and truly with us and I’m sure we’re all delighted to celebrate the season and enjoy the beautiful weather! Life is finally getting back to normal, and while we hope the worst of the pandemic is in the rearview mirror, some of its effects are still with us. The global supply chain continues to face challenges that impact virtually every business, including the beverage alcohol industry. With the issues affecting production, transportation and the costs of doing business, it has been a difficult time for the companies who create the products we sell. I’d like to thank all our local and international producers who work so hard to bring Ontarians the very best from Ontario and around the world. A more positive result of the pandemic is the way it has made people a little more mindful when it comes to their health and wellbeing. Many of our customers are looking for lighter choices and the LCBO has responded with a growing range of innovative product options that are lower sugar, lower calorie, lower in alcohol and even alcohol-free. So, whether you’re toasting Pride this summer (you can see how the LCBO is supporting it by turning to page 46), heading to a BBQ or simply celebrating a family occasion at home, it’s easy to make a lighter choice or exercise moderation and still be part of the fun. If you’d like to learn more about these lighter products—or any other items on our shelves—our retail employees, including our Product Consultants, will be delighted to help you find what you’re looking for. Our new and improved LCBO.com is also a great place to start. Summer means lots of outdoor entertaining and convenience becomes a priority, so check out the many packaging options we carry such as wine in cans or tetra paks and ready-to-drink boxes, perfect for seltzer season. And speaking of convenience, don’t forget that the LCBO can ship your orders to anywhere in the province, including cottage country.

In other good news, we’re pleased to share that Aeroplan members can now earn Aeroplan points for online purchases made on LCBO.com (in addition, of course, to retail store purchases). To collect Aeroplan points online, simply add your Aeroplan number to your eCommerce profile or enter your number at the checkout. With members earning one point for every $4 spent plus any product bonus offers, there are certainly many reasons to celebrate this summer with the LCBO.

Wishing you all the best for a safe and happy summer,

GEORGE SOLEAS President & CEO, LCBO

PHOTOGRAPH BY JAMES TSE

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