LCBO Food & Drink 2023 Media Kit

MEDIA KIT 2023

03/17/2021 12/02/22

1X

3X

5X

10X

FREQUENCY

Full Page

$28,578 $52,869 $31,435 $23,577 $21,433 $14,289

$27,551 $50,970 $30,306 $22,730 $20,664

$25,377 $46,948 $27,915 $20,936 $19,033 $12,689

$23,886 $44,189 $26,274 $19,706 $17,914 $11,943

Double Page Spread

1/2 Double Page Spread

2/3 Page Vertical

1/2 Page (horiz. or digest) 1/3 Page (vert. or square)

$13,776

COVER POSITIONS Inside Front Cover Spread

$55,726 $31,435

$53,725 $30,306 $35,817

$49,486 $27,915 $32,991

$46,577 $26,274 $31,051

Inside Back Cover Outside Back Cover

$37,151

All rates are stated in gross $.

À BON VERRE, BONNE TABLE (FRENCH EDITION): Rates are 10% of the above rates

DIGITAL: All advertising appearing in print will be replicated in the digital flipbook and app versions at no extra charge.

COVERS: Are non-cancellable once booked.

TERMS: :All advertising is subject to the terms & conditions of the LCBO's advertising agreement.

AD RATES

2021 DATES

2023 ISSUE

SPACE CLOSE

MATERIAL DUE

IN STORES

Full-page Ads 20-Jan-2023

Other sizes* 10-Jan-2023

Promo close**

Spring

9-Dec-2022 10-Feb-23

3-Feb-2023 24-Mar-23 12-May-23 28-Jul-23 22-Sep-23

22-Mar-2023

Early Summer

10-Mar-23 28-Apr-23 14-Jul-23 8-Sep-23

28-Feb-23 18-Apr-23

10-May-23 28-Jun-23 13-Sep-23 8-Nov-23

Summer Autumn Holiday

31-Mar-23 16-Jun-23 11-Aug-23

4-Jul-23

23-Aug-23

* Ads smaller and larger than full pages close earlier. ** Beaches Media Services offers a full range of creative services; ask your sales representative for details.

KIRBY MILLER / 416.723.3923 / KIRBY@BEACHESMEDIASERVICES.COM

12/02/2022

1.48

1.75 MILLION MADE HOME IMPROVEMENTS MILLION

2,617,000 PEOPLE ARE 19+

47 AVERAGE AGE IS

OWN CARS 84 %

27 MINUTES SPENT READING

LIVE IN TORONTO

81

1.08 Million MOPES

%

3/4 PEOPLE OWN A HOME

COLLEGE + EDUCATION

HAVE A

$ 91,257 AVERAGE HOUSEHOLD INCOME

$ 200K + HOUSEHOLD INCOME INDEX 117

THE FACTS

2 MILLION

58 %

ARE THE PRINCIPAL GROCERY SHOPPER

42 %

Source: Vividata Fall 2022

KIRBY MILLER / 416.723.3923 / KIRBY@BEACHESMEDIASERVICES.COM

12/02/22

Food & Drink brings you the ideal consumer: affluent, educated adults with a taste for the good things in life. As a member of Vividata, which provides independent, industry-approved, credible data on those reading the magazine, we can provide a wealth of information on those who enjoy Food & Drink.

TOTAL READERS: 2,748,000/issue

DEMOGRAPHICS

000’s

%

INDEX

Male

1,165

42 58

87 113

Female

1,583

Age 35-44 45-54 55-64

430

16 15

100 105

419

534 536

19

119 86

65+

20

Average Age

47

Education College +

2,219 1,213

81

114

Bachelor’s degree +

44

123

Occupation Employed full time

1,033

38 39

114

MOPE’s

1,080

137

Income Household income $100,000+ Household income $200,000+ Personal income $50,000+ Personal income $75,000+

1.023

37

115 117 114 119

166

6

1,254

46 25

THE DEMO

681

Geography Toronto

1,477 2,318

54 84

279

100K+ markets

117

Aptitudes Home Ownership Car Ownership

2,116

77 84 73

109 101 112 119

2,310 2,004

Principal Grocery Shopper

Real Estate-HH Intends to Buy Next 12 Mos

476

17

Source: Vividata Fall 2022

KIRBY MILLER / 416.723.3923 / KIRBY@BEACHESMEDIASERVICES.COM

12/02/22

NON-BLEED

TRIM SIZE

BLEED

Width Height

Width

Height 10.875” 10.875”

Width Height

Page DPS

7.625”

9.375”

8.75” 17.5” 17.5”

9”

11.125” 11.125” 5.625” 11.125” 5.625” 7.875” 11.125”

•

•

17.75” 17.75”

1/2 DPS

•

•

5.5”

2/3 Page Vertical 1/2 Page Horizontal 1/2 Page Digest 1/3 Page Vertical 1/3 Page Square

4.875” 7.625” 4.875” 2.1875” 4.875”

9.375” 4.625” 6.875” 9.375” 4.625”

5.375”

10.875”

5.5”

8.75”

5.5” 7.75”

9”

5.375”

5.5”

2.8”

10.875” 5.375”

2.925”

5.375”

5.5”

5.5”

*All live material must be .375” from trim size.

PUBLICATION TRIM SIZE: 8.75" x 10.875" LINE SCREEN: 150 line

MATERIAL REQUIREMENTS Advertising materials are to be uploaded to our web-based ad portal https://lcbofoodanddrink. sendmyad.com/. Food & Drink joins many leading North American publishers who use this system, including many Canadian publications via the Magazines Canada AdDirect system. If you are set up to provide material via any of those SendMyAd portals, you can use your existing login to use the Food & Drink system. If not, you can register and get started right away. Ad materials can be uploaded, preflighted, approved, and delivered within the web portal. With the trim editing tool, ads can be repositioned and trimmed to fit Food & Drink’s specifications without resubmitting or leaving the ad portal. The portal creates a PDF/X-1a and retains all job ticket and history as metadata which become a permanent part of the ad file. Upon approval, ads are delivered directly to Food & Drink, ready for placement in the magazine. The final ad and all related assets are stored on the portal for pickup in a later publication. QR CODES When submitting ad material containing a QR code, please email the complete url behind the code to suzanne@beachesmediaservices.com PROOFS Hard proofs are no longer required. We will print to the colour specifications provided in the advertising material file. REPEAT MATERIAL Ad material will remain on the Food & Drink ad portal for 13 months only. Advertisers that wish to re-run material can re-submit it to a new issue. To re-run material older than 13 months, advertisers will have to upload it again. REVISIONS Once you upload an ad and preflight it, you may find you want to make changes before approving it for the magazine. Do this by REVISING your ad, even if you are uploading entirely new material. This will replace the material you don’t want to use and allows us to keep track of your material more easily. For questions regarding advertising material, please contact the publisher at (416) 365-5892 or wayne.leek@lcbo.com. For more information about Food & Drink, please contact Kirby Miller at (416) 723-3923 or kirby@beachesmediaservices.com

AD SPECS

KIRBY MILLER / 416.723.3923 / KIRBY@BEACHESMEDIASERVICES.COM

12/02/2022