LCBO Food & Drink 2023 Media Kit

Food & Drink brings you the ideal consumer: affluent, educated adults with a taste for the good things in life. As a member of Vividata, which provides independent, industry-approved, credible data on those reading the magazine, we can provide a wealth of information on those who enjoy Food & Drink.

TOTAL READERS: 2,748,000/issue

DEMOGRAPHICS

000’s

%

INDEX

Male

1,165

42 58

87 113

Female

1,583

Age 35-44 45-54 55-64

430

16 15

100 105

419

534 536

19

119 86

65+

20

Average Age

47

Education College +

2,219 1,213

81

114

Bachelor’s degree +

44

123

Occupation Employed full time

1,033

38 39

114

MOPE’s

1,080

137

Income Household income $100,000+ Household income $200,000+ Personal income $50,000+ Personal income $75,000+

1.023

37

115 117 114 119

166

6

1,254

46 25

THE DEMO

681

Geography Toronto

1,477 2,318

54 84

279

100K+ markets

117

Aptitudes Home Ownership Car Ownership

2,116

77 84 73

109 101 112 119

2,310 2,004

Principal Grocery Shopper

Real Estate-HH Intends to Buy Next 12 Mos

476

17

Source: Vividata Fall 2022

KIRBY MILLER / 416.723.3923 / KIRBY@BEACHESMEDIASERVICES.COM

12/02/22